I am celluloid, not steel; O God of the machine, have mercy. I front dangers whenever I travel the whirring wheels of the mechanism. Over the sprocket wheels, held tight by the idlers. I am forced by the motor's might. If a careless hand misthreads me, I have no alternative but to go to my death. If the pull on the take-up reel is too violent, I am torn to shreds. If dirt collects in the aperture, my film of beauty is streaked and marred, and I must face my beholders - a thing ashamed and bespoiled. I travel many miles in tin cans. I am tossed on heavy trucks, sideways and upside down. See that I don't become bruised and wounded beyond the power to heal. I am a delicate ribbon of film - misuse me and I disappoint thousands; cherish me, and I delight and instruct the world.
Your films need more than a prayer - with CARE your satisfaction is guaranteed!